Case Study
HOW IT WORKS. HOW WE WORK.
SuperStar Influencer's Live Stream + Broadcast Brand Strategy
1. We start with 1 Main Channel and upload all existing videos to his/her 24/7 Live Streaming and Broadcasting Channel embeded on their website. SuperStar’s channel has a search ability and a library of video content. At the same time, we are simulcasting and reaching all viewers and followers where they already are consuming their content today.
2. We then create a go-to-market strategy to align the right brands, advertisers and sponsors with pre-recorded and scheduled programming for the SuperStar Channel based on viewer and follower’s specific personas, analytics and data.
3. Next is optimizing upcoming events, create promotions and contests and expand to other unique brands and advertisers based on follower/viewer analytics. Then, for phase 2, we create more channels based on his/her now 2.5 million followers for SuperStar’s growing Coaching and Seminar business.
Working with celebrity and sports management companies like Rock Nation, IMG, Blue Flame Management and MMG. Understanding and aligning their brand relationships with follower analytics and follower feed analytics to further increase follower, viewers and sales.
VERTICALS
EVENT, CONVENTION, TRADE SHOW + EXPOS
INFLUENCERS
CELEBRITY ATHLETES
MUSICIANS, FESTIVALS + LIVE CONCERTS
MOTIVATIONAL SPEAKERS
CELEBRITIES
REVENUE OPPORTUNITIES + TACTICS
ANALYTICS + REPORTING
Attract more brands and sponsors with detailed
demographics + engagement data.DRAG + DROP SCHEDULING
Add scheduled/timed overlays for advertisement in the video feed.
ADVERTISING
Drag and drop prerecorded advertising + commercials in your dashboard.
PRODUCT PLACEMENTS
Utilize product placements into your segments to increase ROI.
LIVE STREAM EVENTS + NEWS
Create opportunities for advertising during news segments
and recurring live events.VIEWER SENTIMENT
Gauge audience sentiment and use data to inform future broadcasts.
Watch from Anywhere.
Just open your internet browser and start watching.
Voila!
Customer Success + Sales Channel Revenue Creation
Let Our Media Team Help You.
Discovery + Deep Dive
- Business Audit
- Identify Internal + External Teams
- We can Provide Entire Outsourced Team
- Evaluate Market Fit
- Audit Current Video
- Create Phase 1 Video Content Strategy
- Review Brand, Advertiser, Sponsor, Product Placements
- Understand Current Brand Commitments
- Identify Critical KPIs
Project Kickoff
- Create a SOW
- Video Business Audit
- Upload Existing Content to Channel
- Opportunities for Live Engagement
- First Draft of Broadcasting Schedule
- Determine Scheduled Content and Live Content Timeslots
- Phase II and III Planning
- Setting Industry Standards + Benchmarks
Launch Channel
- Outreach Strategy
- Schedule Segments
- Continue Content Creation
- Calendar of Future Live Events
- Soft Channel Launch
- Hard Channel Launch
- Activate Marketing Campaign
Ongoing Monthly
- Analyze Reports
- Review Analytics
- Strategize Brands
- Optimize Ad Placements
- Project Quarterly Revenue Goals
- Outreach to Content Partner
- Develop Affiliate Program
- Create Additional Revenue Streams
Live Stream goes Mainstream
and Television Personality state how important his online,
social media engagement is to his brand.