Until recently, brand recognition and engagement were the main goals in most corporation’s social media and branding outreach. Today, those goals are more in line with consumer companies in their utilization of video as a strategy.
Corporation and Global Events Organizations are creating thought leaders, gaining followers and using celebrities in their video strategies. It is critical for a year round engagement strategy.
Strong brands are now able to create revenue from sponsors, advertising, partner events and product placements. Content is more valuable than ever and can be repurposed. While the goals have mostly not changed, the platform certainly has.
- Audiences want to see something new and exciting—like live streaming and broadcasting, paid programing and prerecorded sponsored content.
This new audience driven marketing tactic adds personality and diversity to your corporate video strategy. Creating your own hybrid internal and/or external live and dedicated prepaid programming and content channel.
Monetize and create better ROI for your relationships, thought leadership and engagement with all your regional, national, global communities, partners, customers and prospects.
Create a more inclusive and interactive branding strategy that incorporates live streaming for remote and decentralized audience interaction and on-going 24/7 content for reuse and scheduled events and programming.